SEM Course Content


·         Introduction to Ad Words – Google Adwords
·         Getting Started with Ad Words – How to set up account etc.
·         Targeting – Search, Contextual or placement
·         Creation of Effective Campaigns and Ad groups
·         Creation of Banners using Display Builders
·         Writing Compelling Ad Copies—Do’s and Dont’s
·         Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
·         Insertion of Google Conversion code and its importance in Effective Campaigning.
·         Costs and Billing
·         Tracking Ad Performance
·         Optimizing Cost per Click
·         Optimizing Ad Performance – Optimize Account & landing page
·         The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
·         Google Analytics code study and Insertion
·         Google Analytics Report Study and Comprehension
·         Creating Multiple Report Types
·         Google Insights Study
·         Google Trends Study
·         Managing Client Accounts

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